10 Start Up Marketing Tips

10 Start Up Marketing Tips

This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long run. Some of these tips work for all different kinds of businesses, while others are more relevant to consultancies.

1. Always get your logo in multiple file formats.

It will probably cost you extra, but it will save you a whole lot of trauma and expense later. Make sure you receive:

2. Have a copy-less brochure designed - one that can be run through your laser printer.

You can have a letter or legal-sized brochure created in colour with only your company name and logo, address, and USP (or tag line) plus a nice watermark done in full colour (uncoated, no folds) that allows you to print the copy as you need it. This way you can create custom brochures as you need them, instead of having a thousand copies (or more) of a single brochure that might get changed.

3. Get business cards for all staff - even part-timers.

People love to hand out business cards. Can you find a cheaper advertising method'

4. Invest in blank business card stock.

The same way you can have your brochures printed without any copy on them, you can have your printer set 8.5 x 11 sheets set up for business cards, which you can use for people who are representing your company on a contract basis.

If you are placing anyone at a client site, they should have a business card with your company information.

5. Have an MSWord document template designed, at the same time as your letterhead and other marketing collateral.

Make sure it has a cover page as well. It will be good for proposals, quotes, white papers, specifications, faxes, notices, and so on. You can also use this to generate polished and professional PDFs for your website.

6. If you give presentations, have your own PowerPoint template designed as well.

7. Have your own domain name.

Even when you start with only a one-page placeholder describing your company, make sure it is on your own domain name, unless you are part of an industry association website that clearly states what you do. When I receive email addressed from businessname@LargeInternetServiceProvider.com it really appears as though this person does not understand the Internet, or is too cheap to get his own domain name. A domain name can cost you as little as $7 US for a year, and you may be surprised how inexpensive hosting will cost. Look into it - it will make your business seem more solid.

8. Make sure every employee has an email address at your business domain.

This is one of those peculiar areas, as with business cards, where companies tend to skimp out as though saving a few pennies in server traffic, is worth the cost in professionalism and name placement. There have been many times when I have received an email from someone I don't know, or a message that has been forwarded to me by someone I know, and I have typed in the domain name (the part after the @ sign) out of pure curiosity. It's a perfect opportunity to showcase your company for surprisingly little - and you never know ......

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