10 Start Up Marketing Tips

10 Start Up Marketing Tips

9. Create a standard company email signature.

Everyone working for your company should have a standard email signature attached to every email message that goes out the door - that is those four or five lines that follow all email correspondence. Most email clients have a function that will automatically insert the specified text. Everyone who receives mail from you or your employees and representatives should be given an easy way to find out more information and to contact your company.

A standard email signature file might consist of:

-- [or some way to signify this is the end of the message body]

[Full name of the person sending the mail][, Title optional]

[Company name]

[Phone number]

[Web address]

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If you need a Web site soon you may.........

[Company USP (Unique Selling Proposition or "tag line"]

10. Get training.

Learn how to use your office tools efficiently. If it's not you managing the administrative side of operations, pay to have that person trained. For the investment of a day or two, knowing how to use the software will save many many hours of frustration and lost document.

How is this marketing-related' How do you think it looks or sounds to your client to have to say, "I can't do that," or, "just a minute - I just lost the record."

About the Author

© 2005 Gisela McKay. Gisela McKay is Chief Technology Officer of http://pixcode.com