7 Tips for Starting a New Business in a Small Town
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Any time you serve food or drink, you know you're facing permits. Find out what's involved locally.
5. Prepare to do most of the work yourself.
In a small town, you can have trouble finding good help. The local work ethic may surprise you - in either direction.
6. Know your community.
Will your market come from second and third generation local residents' Or are you serving those who relocated recently from urban areas' Here I've met folks who think three dollars is way too much to pay for espresso drinks. But those who bonded with Starbucks will buy at least one cup a day, every day.
7. Build relationships.
If you can attract a town leader, you'll draw a following. Conversely, if you inadvertently alienate a key player, or if a local person's got an idea on the drawing board, you'll be miserable.
And in a small town, you'll be expected to be a super-citizen. Choose alliances and sponsorships carefully. Prepare for all sorts of friendly requests to donate time, materials and money.
Cathy Goodwin, Ph.D., is an author, speaker and career/business consultant, helping midlife professionals take their First Steps to a Second Career. http://www.cathygoodwin.com
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