Making the News - Tips from A News Journalist
What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away?
The media receives literally hundreds of media releases a day, many which are instantly disregarded. Why? A number of factors contribute to the demise of a media release, one key aspect however that contributes to a well written and published releases is the writers ability to be media savvy, that is identify the aspects an editor is looking for when selecting the days news.
In an in-depth interview with a veteran news editor and journalist I posed the question What makes a good media release? Here are his 7 tips in identifying a good release;
1. ONE THAT MAKES SENSE.
An obvious point but one often overlooked in the pressure to put out a media statement.
2. APPEALS TO A WIDE RANGE OF PEOPLE.
3. DOES NOT HAVE ......
Note: This webpage, "Making the News - Tips from A News Journalist", is one out of our extensive collection of profitable reports commissioned to give you advice on subjects of importance. Our report authors use their knowledge to help and assist you, whatever your area of interest,, but it is not possible to offer really useful assistance wiithout knowing more about your particuar circumstances. Before acting on the advice given in our Making the News - Tips from A News Journalist article, please consult expert advice in your vicinity and area of interest. If you think this 'Making the News - Tips from A News Journalist' page useful, please drop us a line.
Continued ... |