Publicity Tips from the Pros |
Publicity Tips from the ProsMortgage Refinance - Tips To Help You Cut Fees And Costs If you want to know the best way to approach the media, get advice directly from the source: the editors, producers and journalists who choose the stories that get publicity. Here are some of the best tips Ive gotten from media representatives about getting your story in the news.Saving money through a mortgage refi is more than just finding the lowest interest rates. You can further cut>>>>>>> Be familiar with the show or publication. Your pitch should be about how your story will work for them. Don't do a general pitch ("A story about dog training.") but suggest the segment the story would be right for, or what makes it right for them. Don't take "no" personally. It may be that they have just done a similar story, or they can't fit it in, or it just isn't right for them. If you speak with someone, ask if they can suggest another show or publication where the story might work. If at first you don't succeed, pitch again. But wait at least a month or two, and come back with a different angle (not exactly the same idea that got turned down). Many now prefer e-mail pitches to fax. E-mail can be reviewed quickly, and can be easily forwarded to several others in the newsroom. Faxes often pile up unread, but e-mail gets looked at. 5 Tips For Dining Out And Eating Healthily Keep your e-mail short and to the point. DON'T send any attachments, as they will be deleted unopened (if they get through at all), but you can include a link to your web site or online media kit.Here's food for thought! Did you know the average restaurant meal has over 1,000 calories' That's enough to.... Online media kits are an effective way for the media to get more information about you. When you send a press release (by mail, fax or e-mail) include a link to your online media kit. The online media kit can include your bio, photos, articles written by or about you, the topics you can comment on, a list of suggested questions (with or without the answers), product fact sheets, and anything else that explains more about you, your products and services, and your topics. When you e-mail, make your subject line enticing. Using "Hi!" or something else that looks like spam will get it deleted without being read. Start with QUERY: or PITCH: then give a short, punchy headline. One national TV show producer said that you didn't need to send tape with your initial (mail) pitch, but another said if you mailed a pitch with no video you wouldn't be considered. In either case, you will need a video ...... 3 Great Tips To Make More Money Playing Online Poker There are three very important things that you should have in mind before playing online poker. First you should know how to choose a...... |
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